In other words, we need to start with the basics. Who the f*ck are you?
This might sound obvious. You might even be thinking “Of course I know who I am!” But when we scratch the surface of who we really are, underneath the part of us we usually present to the outside world, we discover there’s a lot more. Growing up we absorbed and learned everything around us, and didn’t spend a lot of time actually getting clear on what we really liked, wanted or expected. Now is the time to do this.
During the Data Collection phase it’s time to ask questions, stop and observe everything you do, and map out who you are. Why? Because you can’t improve, modify or delete something that you don't know.